It was a straight forward message: “Get Brexit done.”
The mantra of British Prime Minister Boris Johnson and his Conservative Party during the national election campaign was aimed at harnessing voter frustration at a parliamentary logjam over Britain’s exit from the European Union.
The five-week campaign also saw Johnson facing questions about his personal trustworthiness after his repeated failed promises during the year to deliver Brexit by the end of October “do or die.” “The themes are people versus parliament, let’s get Brexit done and move on, and a very merry Brexit to everyone.”
During his first weeks in office he oversaw one of the biggest purges of cabinet ministers in modern British history and expelled from his party 21 Conservative lawmakers who had voted against the prime minister on Brexit, including the grandson of Winston Churchill. The campaign focused heavily on core Brexit-related messages and was relatively light on policy detail, several members of his campaign team said. “The whole point of this campaign was to keep it tight and focused,” said one of his team. “It’s all about the messaging.”
During an Oct. 13 visit to the northern town of Doncaster, a female member of the public accused him of peddling fiction by promising a rosy future for Britain outside of the EU and being part of a government that had made cuts to public services.
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