'Kanekalon hair is entangled in both celebrated pop culture moments and oft-repeated controversies, the latter of which is still exacerbated by the fashion and beauty industries today.'
When I walked into the calm atmosphere of Jenny’s Beauty Supply in Dallas, it was a far cry from the cramped stores I visited as a child. I saw people who were in between hairstyles and others who had clearly just finished a work shift. Very few wandered aimlessly. It seemed as though the majority of patrons had clear intentions. A new wig, a pack of hair. My intent was clear as well.
The irony of its rapid and lucrative trajectory is that the most popular Kanekalon options were poor replications of what Black hair looks and feels like; the hair attached to women who helped make it a hot commodity in the first place. So when Black supermodel Naomi Sims retired from the runway in 1973, she utilized her status to create Kanekalon Presselle, one of the few brands to curate products that accurately matched the hair of the consumer.
By the 1990s, it had settled into its legacy and become synonymous with pop culture moments we still fawn over today. For example, Janet Jackson’s box braids in Poetic Justice are just as popular as the movie itself. The hair used to create Jackson’s ‘do was likely Tiara II, a range within the Kaneka haircare line created nearly 15 years prior.
Of course, for every snafu is a celebration that feels like a healing balm. The random, but joyous DMX challenge was one of the more recent and unexpected tributes to the beauty supply staple. Using the rapper’s classic “What These B–tches Want” second verse, where over 40 names are recited, social media users made mashup videos that showed various hairstyles syncing with each name.
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