Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.
In a world where AI is transforming every sector, companies are constantly seeking ways to gain a competitive edge. Boston Consulting Group is leading the charge by embracing artificial intelligence , particularly generative AI, to revolutionize its internal operations and consulting services. Let’s delve into how BCG is leveraging AI to transform its business processes and the consulting industry as a whole.AI is not just a buzzword at BCG ; it is a fundamental element of their strategy.
Paul Michelman, editor-in-chief at BCG, explains,"Gene was born for a specific job, really one job, and its original training was to be a co-host of a podcast." However, the potential of Gene quickly became apparent, and its applications have expanded. Gene now appears at live events with clients and other audiences, engaging in conversations about the future of AI and thought leadership.BCG's enterprise GPT is a cornerstone of their AI strategy.
The development of Gene has also prompted new considerations in AI deployment. Bill Moore from BCG Design Studios, who created Gene, explains the challenges in balancing autonomy and control:"We adjust, we work with the temperature to keep that sort of fine-tuned and we'll drop it down to zero if we need really accurate responses."BCG conducted a scientific experiment involving 750 employees to measure the impact of generative AI on performance and efficiency.
In the case of Gene, transparency and ethical considerations are paramount. Paul Michelman emphasizes,"We think it's very important... to be fully clear when we're using technology. And two, to really avoid anthropomorphizing." This approach extends to Gene's voice, which is intentionally androgynous and slightly robotic to clearly differentiate it from a human.BCG employs a dual approach to AI implementation.
Bill Moore envisions a future where conversational interfaces like Gene become a new layer of interaction with technology, potentially revolutionizing accessibility and user experience.For CEOs considering AI adoption, Lukic offers two key pieces of advice. First, don't wait. Start addressing frictions and building the necessary governance structures now. Second, engage the organization. Avoid outsourcing AI implementation entirely and instead, focus on building internal capabilities.
AI Genai Generative AI Consulting GENE Conversational AI
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