How Aurora James Took the 15 Percent Pledge From an Instagram Post to a 501(c)(3)

'What started out as an Instagram post is now, just three months late, a fully functioning 501(c)(3) that urges major retailers to allocate 15% of their shelf space to Black-owned businesses.' AuroraJames BrotherVellies 15PercentPledge

As an independent label, what have been some of your biggest struggles and triumphs with retail partners in expanding the reach of your own brand?

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