The $265 moisturizer is known as 'the cream that works.'
, Diane Kruger, Naomi Campbell, and more) and industry heavyweights for whom money is no object . Before long, the blue bottle emblazoned with the name of its founder and formulator was everywhere., had never previously been associated with beauty.
Rather, Professor Bader is the head of stem cell research at the University of Leipzig, where he's spent decades working toward his mission of perfecting the healing process to help burn victims, particularly children with traumatic injuries. To Professor Bader, his eponymous brand is a means to an end: to generate revenue to finance his scientific research, so that he can develop new stem-cell technologies and treatments for those in need. In 2008, Bader formulated a groundbreaking topical gel that was shown to heal third-degree burns in children without surgery or skin grafts, but he struggled tothe clinical trials necessary to bring it to market."It took me three years to convince Augustinus to follow me into this adventure of launching a skin-care product," says Charles Rosier, a financier-turned-beauty entrepreneur and the brand's co-founder and CEO."These trials cost tens of millions of dollars, and Augustinus is a university professor." Launching a line of consumer products, with Rosier's assistance, would bring Professor Bader one step closer to financing it.cream. This was Augustinus Bader's The Cream, and its slightly heavier-weight companion The Rich Cream, two advanced moisturizers that seem to have grown their following and reputation as"the cream that works" strictly through word of mouth. In skin care, what it means for a product to"work" is almost entirely subjective; what works for one person may not for another. But anecdotally from those who swear by it, The Cream acts as a kind of panacea, albeit a pricy one. If you have fine lines, it smooths them; if you have dryness, it treats it; if you have acne, it clears it up.
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