How Apple's event reveals the strategic flaw in its thinking:
is late. Early players—which are software-based rather than device-driven—have already built up formidable distribution channels as well as highly sophisticated data analytics.
Users’ behavioral data have always been crucial for producing hits and curating titles in games, TV shows, and music. With a market valuation of $150 billion, Netflix is the ultimatebetween films and film watchers. And so it’s important to remember that, when Reed Hastings and Marc Randolph founded Netflix in 1997, it was a DVD-by-mail rental startup.
So the difference between Apple’s movie and Netflix goes deep. Netflix today tracks not only its streaming subscribers’ preferences and viewing habits but also how long they spend watching each episode and how many episodes they watch in one night. It organizes its library into thousands of categories, from Foreign Sci-Fi & Fantasy to Dark Thrillers Based on Books, to better predict what people want to watch next.
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