Generative AI is seeping into the core of your phone, but what does that mean for privacy? Here’s how Apple’s unique AI architecture compares to the “hybrid” approach adopted by Samsung and Google.
At its Worldwide Developers Conference on June 10, Apple announced a late but major move into AI with “ Apple Intelligence,” confirming months-long rumors that it would partner with OpenAI to bring ChatGPT to iPhones. Elon Musk, one of the cofounders of OpenAI, was quick to respond on X, branding ChatGPT-powered Apple AI tools “creepy spyware” and an “unacceptable security violation.” “If Apple integrates OpenAI at the OS level, then Apple devices will be banned at my companies,” Musk wrote.
“We utilize on-device models, where data never leaves the phone, for sensitive cases such as screening phone calls,” Suzanne Frey, vice president of product trust at Google, tells WIRED. Frey describes how Google products rely on its cloud-based models, which she says ensures “consumer's information, like sensitive information that you want to summarize, is never sent to a third party for processing.
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