While Apple's tactics may seem like Industrial Revolution relics, they've helped the company position itself ahead of its competitors and at the forefront of the tech industry. Sometimes, evil works.
." But Apple takes a different approach to its public relations. Call it radical opacity. Apple's relationship with the press is dismissive at best, adversarial at worst; Jobs himself speaks only to a handpicked batch of reporters, and only when he deems it necessary. Forget corporate blogs—Apple doesn't seem to like anyone blogging about the company. And Apple appears to revel in obfuscation. For years, Jobs dismissed the idea of adding video capability to the iPod.
But Apple's radical opacity hasn't hurt the company—rather, the approach has been critical to its success, allowing the company to attack new product categories and grab market share before competitors wake up. It took Apple nearly three years to develop the iPhone in secret; that was a three-year head start on rivals. Likewise, while there are dozens of iPod knockoffs, they have hit the market just as Apple has rendered them obsolete.
Want to hear your iTunes songs on the go? You’re locked into playing them on your iPod. Want to run OS X? Buy a Mac. Want to play movies from your iPod to your TV? You’ve got to buy a special Apple-branded connector .
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Apple files patent application for a third-generation Apple PencilApple has filed a patent application for an Apple Pencil that would include optical sensors for sampling the colors and texture of an item.
Read more »
Apple files for reverse wireless charging where the iPhone can top up AirPodsApple moving a step closer to topping off AirPods or Apple Watch via an iPhone.
Read more »
Gambling 101: Everything you need to know about sports betting in OhioWe spoke to two experts in the gambling world to offer a primer on sports betting to help folks navigate through the many options and terms you’ll need to know. It becomes legal in Ohio on Jan. 1.
Read more »
Here's Everything You Wanted To Know About The Lexus GX | CarscoopsHere's Everything You Wanted To Know About The Lexus GX | Carscoops carscoops
Read more »
Everything you need to know about the 'Straits of Gibraltar'The 'Straits of Gibraltar,' the narrowest point between Africa and Europe, is one of the most strategically and logistically important waterways in the world.
Read more »
'Misinformation has changed everything:' How one local health department is restoring trust in vaccinesAcross the country, health officials have been trying to combat misinformation and restore trust within their communities these past few years, a period when many people haven’t put full faith in their state and local health departments.
Read more »