An old and trusted Austin partner will likely play a key role in Southwest Airlines' efforts to rehabilitate its reputation after recent operational failures that affected holiday travelers.
"We’re continuing our agency partnership with GSD&M and look forward to working with them to support our mission — to connect people to what's important in their lives through friendly, reliable, and low-cost air travel," Laura Swift, a spokesperson for the airline, tells Axios.
"Southwest has an amazing history of always having people's backs when they fly," Jay Russell, chief creative officer at GSD&M,, as the airline launched its "Go With Heart" campaign, crafted by the Austin agency, which is located on West Sixth Street, across from Whole Foods. More than 800 Southwest flights scheduled to arrive or depart from Austin-Bergstrom International Airport were canceled between Dec. 22 and 29, per data obtained by Axios.
About 25% of all flights into and out of the Austin airport were canceled during that period — but 82% of those cancellations were Southwest flights.Southwest still ranks among the top three airlines — behind Delta and Alaska, but ahead of United and American —
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