Diarrha N’Diaye-Mbaye (DiarrhaXo) is changing the beauty space with her clean beauty brand celebrating melanin-rich skin, byAmiCole. For TextureDiaries, she shares her hair journey, and why she’s “no longer afraid to go into boardrooms with bantu knots”
Vogue
via Zoom. “That no makeup-makeup look is so popular but I wanted to see it geared towards us as well.” N’Diaye-Mbaye honed her beauty skills working at L’Oréal, Teen Vogue, and Glossier before deciding to start her own company.
But the beauty inspiration N’Diaye-Mbaye serves up goes beyond her brand. Her hair game—an elegant rotation of braids, twists, curly blonde wigs, silk presses, and ‘fros—is sure to make you want to shapeshift as the seasons change. N’Diaye’s relationship to hair began at a young age; her mother has owned a braiding salon since she was young. “It was interesting being raised in a salon. Everyone who came into the salon had a different story. So to be there and witness that growing up has always been a part of me. I’ve always been obsessed with hair and beauty because of it,” she says.
"I love getting my hair done at my mom’s salon. Here I got my straight back cornrows done by my favorite Aunt at Aminata African Hair Braiding. On the right is my creative corner where I get inspiration and most of my work done. I have my first campaign on my wall to inspire me every day.”When she worked at L’Oréal, she began feeling like her hair was becoming damaged. “It was long but thin at the ends,” she says. A friend encouraged her to embrace her natural hair.
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