The world-famous camo pattern was designed for the military by two Brooklyn hipsters. Now everyone from babies to ICE agents is suited up for battle.
The world-famous camo pattern was designed for the military by two Brooklyn hipsters. Now everyone from babies to ICE agents is suited up for battle. It's worn by elite soldiers,This story starts in the early 2000sSoldiers were being deployed in mismatched camo,A small company founded by Cooper Union art students,that could work almost anywhere.
with added gradients and variation.Around that same time, the military had an open callInstead, the US Army unveiled its own versionas if someone had uploaded a really low res imageUsers said wearing UCP in the field was like having a roadSpecial forces units who have looser dress codes adopted itsuburban dads to Call of Duty style buff dudes.to buy multicam accessories to emulate them.for deployments in Afghanistan and other military unitsand Border Patrol all startedof camo Special Ops drip.in the front row at New York Fashion Week wearing matchingNow the jackets are a staple of the GorpCorp wardrobeMulticam was designed to help soldiers disappear.It's easy to question who has the right to wear it,It was made in Brooklyn by art school grads, after all.
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