US gunmakers are setting their sights on international markets. But with that flood of guns comes the potential for the kind of mass gun violence that has long plagued America
The investigations have done little to slow Sig Sauer’s remarkable growth. Thailand represents one of its biggest international successes. The company overcame the country’s stringent gun ownership rules by fostering ties with the Royal Thai Police and targeting a unique opportunity: The country has a so-called welfare gun program that allows police and local officials to buy weapons for personal use at steep discounts.
Sig’s pistols back then were of high quality but expensive. For his new products, Cohen turned that formula on its head: He outsourced the manufacture of parts to companies in India and elsewhere that use metal injection molding, which is both cheaper and less precise than the hammer forging used in Germany. He leveraged the company’s reputation for Swiss engineering and German craftsmanship, while significantly lowering products’ costs — and quality.
Sig developed a workaround. It shipped German-made SP2022s to New Hampshire and filed export documents that attested the guns would be sold in the US civilian market, according to court records. Once the weapons arrived in the US, however, employees relabeled the shipping boxes and sent them on to Colombia, the records show.
In a series of meetings with Sig’s executive team, the new sales chief laid out ambitious global expansion plans, according to people who attended and asked not to be named out of fear of reprisal. “There was a sense that with Amaro, you were going to be able to sell anything anywhere in the world,” said one former European Sig executive.
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