The first aim of Prime Day was to solve a problem that has dogged retailers for ages: enticing consumers to shop during a historically slow buying season.
was to solve a problem that has dogged retailers for ages: enticing consumers to shop during a historically slow buying season.
By 2017 it had expanded to 30 hours and 13 countries and Amazon Prime expanded the event to 48 hours in 2019.The pandemic and its supply chain snafus forced Amazon to move Prime Day for one year to October. That’s because the Seattle-based trailblazer has a multitude of copycats that are nipping at its heels and grabbing market share.
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