How AI Is Wreaking Havoc on the Fanbases of Taylor Swift, Drake, and Other Pop Stars

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How AI Is Wreaking Havoc on the Fanbases of Taylor Swift, Drake, and Other Pop Stars
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Taylor Swift; Drake

n the last week, highly anticipated songs by Drake and Taylor Swift appeared to leak online, sparking enormous reactions. Massivesimulating other rappers’ reactions to being dissed by Drake. The rapper Rick Ross even responded to the song’s bars about him with a diss track of his own.

But there was one big problem: neither Swift nor Drake confirmed that the songs were real. In fact, loud contingents on social media claimed that the songs were AI-generated hoaxes, and begged fellow fans not to listen to them. FerventThese types of arguments have recently intensified and will only continue ballooning, as AI vocal clones keep improving and becoming increasingly accessible to everyday people.

But the internet was divided as to whether or not the clip was actually made by Drake. The original leak was low quality; Drake’s vocals sound grainy and monotone. Even the rapper Joe Budden, who hosts the prominent hip-hop podcastas a genuine Drake song. Strangely enough, Drake has toyed with this ambiguity: He has yet to claim the song as his own, butcontaining people dancing to parts of it.

Some of these vocal deepfakes are not much more than a nuisance to major artists, because they are low-quality and easy to detect. AI tools often will get the timbre of a distinctive voice slightly wrong, and can glitch when artists use melisma—sliding up and down on a single syllable—or suddenly jump registers. Some pronunciations of lyrics also come out garbled, or with a slightly wrong accent. , their latest tool that generates natural-sounding speech mimicking certain speakers.

So some musicians and music labels are fighting back with the avenues they have available to them. Three major music publishers—Universal Music Publishing Group, Concord Music Group and ABKCO—sued the AI company Anthropic, alleging that the company infringed on copyrighted song lyrics. More than 200 musicians, including Billie Eilish, Stevie Wonder, and Nicki Minaj, recentlydecrying the “predatory use of AI to steal professional artists' voices and likenesses.

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