Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.
The marriage of artificial intelligence and winemaking might seem like an unlikely pairing. Still, at Chateau Montelena – the historic Napa Valley winery that helped put American wines on the world stage – cutting-edge technology is transforming how premium wines are produced.
"We're getting these little nudges saying like, 'Hey, go out to row 45 and head about eight vines in and double check that emitter is working,'" Crafton explains."It's being able to recognize these subtle changes that would require tremendous amounts of man hours to determine."Perhaps the most striking example of AI's impact comes from Chateau Montelena's recent replanting project.
The impact of this AI-guided decision has been significant."We've seen a 10 to 15 degrees Fahrenheit temperature delta between berries that are in direct sunlight at the hottest time of the day versus berries that are in shade," Crafton notes. This temperature difference is crucial because"all of the really beautiful aromatics, the phenolics, the tannins that you taste, all of those wonderful flavors are very, very sensitive to heat.
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