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Marketers know creativity is what attracts an audience and commands its attention. They also know that personalization is what delivers the right message to the right target at the right time to convert a prospect into a customer. For the greatest thinking on creativity and strategy, organizations will always depend on people.
With these new capabilities, organizations can better drive customer engagement and loyalty, and tailor messaging to those consumers who will get the most out of it—all while automation helps employees focus on creativity and strategy rather than laborious legacy tasks. After launching an email campaign, Jopwell uses reporting tools to understand what performed best––and what it needs to improve for next time. And it has scaled its process for transparency, so all teams at the organization can easily exchange reports, view predictive demographics data, and see where its subscribers are engaging ., the automation-powered company’s open rate of nearly 30% stands apart.
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