I am an editor and content specialist based between Paris and London covering fashion, beauty and Web3. Consultancy clients span brands and digital platforms while my editorial portfolio includes ELLE USA, Fashionista, Vogue UK, Telegraph Luxury, WWD.
It uses a combination of AI and microscopy to assess the authenticity of an item. When the item is scanned using the outfit’s proprietary device and app, a set of microscopic images are collected, whereupon machine learning algorithms compare them against a database containing millions of records from known authentic and counterfeit products.
For most items, the process of scanning and submitting for authentication using the Entrupy app takes between three and five minutes. In some instances, it can take up to an hour, and Hermès Premium items can take up to 24 hours. TikTok seller Kimmiebbags, welcomes the integration. “Now anyone shopping through my page will trust that their purchases are authentic,” she said in a statement.
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