How A24 Is Building an Indie Music Empire, One Soundtrack At a Time

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How A24 Is Building an Indie Music Empire, One Soundtrack At a Time
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A24 movie soundtracks have become an increasingly packed with indie stars, thanks to the film company's in-house label, A24 Music.

Clockwise from top: Moses Sumney, Labrinth, Talking Heads’ Chris Frantz and Jerry Harrison in Stop Making Sense, Zendaya in Euphoria, and Justice Smith and Helena Howard in I Saw the TV Glow.

Illustration by Alice Legarde; Sophia Sahara for WWD; Rick Kern/WireImage; Jordan Cronenweth/Courtesy of A24; Marcell Rev/HBO; Spencer Pazer/Courtesy of A24music for almost a decade, most recently as music supervisor with independent label Secretly Group. “I had a few items on music supervision bucket list,” she says. “An

In 2021, that dream inched closer when A24 launched its own record label, A24 Music. The in-house entity partnered with Secretly Distribution to build its own catalog of musical intellectual property and ensure its releases appeared on streaming services and in record stores. While it’s rare for a film company to start its own label , A24 Music showed signs early on it could be the first successful independent filmmaker to bet on a label: To promote its 2016 Academy Award-winning best picture,.

It’s that very strategy that enticed Jen Malone to work with the company as music supervisor on the hit HBO show, which was a turning point for series co-producer A24 as a music-focused outfit. “Music can often be an afterthought in TV and film,” Malone says. “In, we decided at the top that music was going to be like a character in the show, and A24 supported that the whole way through.

A24 also creates extended Spotify playlists based on its soundtracks, as well as special-­edition vinyl records, both of which continue to strengthen viewers’ relationship with a film long after the lights come on in the theater.

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