In a two-week span, Arlington author Shawn Warner has learned a lot about the power of social media and how it can create instant opportunities.
“I love that #BookTok hashtags can have such a positive impact on an author’s work, no matter how new or old it may be,” Hoover said. “I feel that #BookTok has been a way for readers to directly influence the market in an organic way.”Shawn M. Warner , author of Leigh Howard and the Ghosts of Simmons-Pierce Manor, rose to No. 1 on the Amazon best-selling list after an encounter with a stranger went viral on TikTok.
, Shawn’s wife, also an author, said his writer friends encouraged him to push the book again at more signings., aims to provide strategic and tactical tools to advance careers.Her husband’s success also took her by surprise, especially when she found out about the book’s popularity in its early viral moments.
“I guess my initial response was: ‘Why on Earth is someone buying your book?’” she said. “I set it up for people to buy his book online and to have an easy checkout. I wondered what was going on.”One, she was proud of him and his work. “Like my mom said, ‘It’s about time.’ I’ve told him, ‘You’re going to go big. You write really good stuff.’”Two, she said he found his audience. “It’s the same thing I tell my clients. Relate to your audience. He obviously has an audience.
“In my opinion, I owe it to them to be there,” he said. “If they’re going to show this outpouring of kindness and generosity, they deserve to hear it from me in that medium.” As bookstores get more inventory from his publisher, Warner said he will stay local with signings in independent bookstores, including one at
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