Hundreds of New Yorkers lined up at 6 a.m. to buy the viral muffins.
Three weeks later, she tracked down the French supplier, facilitated a shipment of muffins to the U.S. and dealt with the resulting challenges, all to bring the viral muffins to New York City for a pop-up event. In a thread on X, Zhang “I’m a big believer in just trying new things,” Zhang told NBC News. “I think this was one of the more extreme examples of that.”Her viral quest for the muffins began: she produced and posted several videos trying to identify the creator of the muffins.
In her thread, Zhang detailed the obstacles she faced in securing the muffins, including: having to reach out to Coup de pates on multiple platforms, getting customs and FDA approval and worrying about the muffins spoiling. Zhang described her mindset throughout as focusing on one problem at a time and being solution-oriented. starting at 6 a.m. to buy a muffin. After eating some themselves and sharing with family and friends, the duo sold the remaining 263 muffins. each muffin at $10, and Zheng said that most of that went to transport costs and they primarily made money that day when customers bought a matcha alongside the muffin.
“I can’t be an Olympic athlete,” she added. “I could eat this viral muffin that all these Olympic athletes can’t stop talking about.”
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