The Bay Area's Roli Roti launched 20 years ago, but its start couldn't have been more chaotic.
On any given Saturday, a throng of early birds slip on their comfy sneakers, grab a tote and head to San Francisco’s Ferry Plaza Farmers Market where dozens of vendors await. Curious customers mosey over to food stands to find a mix of mouthwatering dishes, including the glistening rotisserie chicken served at Roli Roti.
A porchetta sandwich at the Roli Roti food truck at the Ferry Building in San Francisco on Sept. 20, 2022.“We still sell more chickens, but when we talk about Roli Roti, people know about the sandwich,” Odermatt said. “The porchetta is a butcher’s masterpiece.”With its mix of crispy to tender pork meat, the porchetta sandwich is served with onion marmalade and peppery arugula on an Acme roll that has been generously soaked in savory pork renderings. The $11.
The talented butchers at Roli Roti remove the bones from the pork loins, carve the meat, season with fresh herbs and roll the pork into a tight cylinder. It’s an overall process that takes about 45 minutes from start to finish. After a 24-hour rest period that helps develop rich flavors, the pork rolls are ready to roast slowly for up to four hours before they’re transformed into decadent sandwiches.
Odermatt thinks that local news coverage helped spread the word about the theft and helped find his food truck. A day after it went missing, the truck, now vandalized, was found near a highway in Richmond. Whoever stole the truck also snatched, according to the San Francisco Chronicle. Unfortunately, the copy of Odermatt’s secret family recipe was never recovered.
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