'Keeping Up With the Kardashians' became an unexpected billion-dollar empire that turned the clan at its center into industry titans who’ve left an indelible imprint on contemporary pop culture and reshaped the celebrity economy. Here’s how it started:
“Keeping Up With the Kardashians” is the tip of the iceberg: As the flagship TV show ends, here’s our guide to the family’s entrepreneurial machine.
Whether you consider this polarizing crew purveyors of a new kind of pop culture savvy or the poster family for the perils of fast fame in the 21st century, there’s no denying that the Kardashians exemplify the ascent of reality TV in American life.
Since the 2007 premiere of “Keeping Up With the Kardashians,” the Kardashian-Jenner family has redefined reality TV — and the nature of celebrity itself. Hot off the success of “American Idol,” Ryan Seacrest signed a deal with E! in 2006 to host the channel’s red-carpet awards coverage and produce series through his Ryan Seacrest Productions shingle.It was something that my mentor, Merv Griffin, said to me. “Hey, if you’re ever in a position to trade your services with a production component, you should really think about that.” So, using his blueprint, that’s what we did.
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