'Engañémoslo (Fool Him)' is the second song from a cache of music tracks discovered by the singer's brother. Her family, label executive and music editors weigh in on the pre-#MeToo song's relevance.
More than seven years after her small plane vanished on a dark winter night near Monterrey, Mexico, the voice of La Diva de Banda Musica is being heard on the recently released single “Engañémoslo” . It’s the second song to emerge from a cache of music tracks discovered on a hard drive a few years ago by the singer’s brother, Juan Rivera.
The video’s approach to the song makes women the heroes of their own stories in a theme that challenges old-school thinking and machismo without bashing men, something the Rivera family was adamant about. Rosie Rivera, who is chief executive of Jenni Rivera Enterprises and the executor of her sister’s estate, credits her immigrant parents — Don Pedro and Doña Rosa — with instilling an inner strength in their offspring.
Pedro Zamora, a veteran promoter of Latin and regional Mexican music, remembers the early days when Rivera made several thousand dollars for shows on the weekends before she jumped to six figures. “That Staples concert showed Jenni in such an empowering way,” said Martin Rodriguez, 51, a maintenance technician and a longtime Rivera fan who paid more than $300 for a ticket to be near the stage. “Every time Jenni was on that stage, she owned it like the boss, the leader, and she did it with such humility. The day she died, I cried more than I have for anyone famous, even more than Selena.
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