Knowing his satire 'Norsemen' would get lost in a glut of Netflix programming, Anders Tangen launched his own ambitious — and successful — marketing campaign
Knowing his satire 'Norsemen' would get lost in a glut of programming, Anders Tangen launched his own ambitious — and successful — marketing campaign.Netflix in 2017, he knew he had a winner. A period comedy about Vikings with modern-day hang-ups — one chieftain apologizes for his "fear-based leadership style," another hires a slave as his "creative director" —But there was a problem. With so many shows on Netflix — its U.S.
They used so-called A/B testing — showing two versions of a campaign to different audiences and selecting the most successful — to fine-tune. The U.S. campaign didn't cost much — $18,500, which Tangen and his production partners put up themselves — and it was extremely precise. Tangen focused the initial campaign in and around major U.S. cities with additional pushes in Minnesota, Wisconsin and South Dakota, three states with large ethnic Norwegian populations.
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