How A Nice Kentucky Boy Became Rap’s Brightest Rising Star ForbesUnder30 :
In just 12 months, Jack Harlow went from industry baby to 2 billion streams, 3 Grammy nominations and $5 million in 2021 earnings.consider Annie Rodgers’ preparations for the rapper’s November 5 concert in Eugene, Oregon. At around 2 a.m. that day, she drove to a 24-hour Walmart and headed to the intimates’ section to slingshot underwear across the store. After buying the pair that propelled furthest, Rodgers, 21, went home to emblazon “Mrs.
But he’s going to do it the Jack Harlow way. This isn’t some rap artist, trying to convince you to buy $500 sneakers or a limited-edition t-shirt. Instead, he’s made more than $1 million from selling $40 sweatshirts that are screen-printed with a cardinal and $30 t-shirts featuring his curly mop of auburn hair. The most blinged-out thing he wears is a necklace with a map of Kentucky.
After high school, Harlow moved to Atlanta, Georgia to work on his craft. He says he “shook hands” with any fledgling emcee or record company underling. He closed every open mic and rapped for vacant chairs, making a living by buttering buns at Chick-Fil-A on Georgia State’s campus during the day. In late 2017, while on a date at the movies, his phone would not stop buzzing as his song “Dark Knight” went viral.
A bit of braggadocio, perhaps, but Harlow does get anxious about his work. “From the age of 12, every time I drop a new project, I would feel terrified because I would feel this is the best I can do,” he says. “I’ve always felt, ‘I can’t top this shit.’ And yet again, I’ve topped this shit.”
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