On Morocco’s wild Atlantic coast, two siblings have built a stylish hotel named La Fiermontina in tribute to their grandmother. We get a first look.
In the early 20th century, a poor, beautiful brother and sister hatched a plan to escape the confines of their hometown, Bari, the capital of’s Puglia region. The brother had an athletic streak, and his headstrong, creative sister knew she was destined for more than a life as just anotherin a run-down shack. The brother, Enzo Fiermonte, became a champion boxer.
But this isn’t some bubble of luxury, detached from its surroundings. The rest of the resort is located in the village of Dchier, next door to those villas; the siblings built the resort’s treatment rooms and hammam here intentionally, to encourage their predominantly foreign guests to engage with local people. “I want to revive life here,” Fouad says from the driver’s seat of his Jeep, looking around at the town’s dusty road. It’s one of Morocco’s poorest areas.
The squat breakfast table of my host, Rahma, is piled high with food: crumbly, homemade pastries dusted with sugar; a fragrant dish of locally grown olives; slabs of swirled chocolate cake; and platters of various flatbreads, all still warm from the oven. There’s a bowl of amlou, made from almonds and argan oil, runny and not dissimilar to peanut butter and especially delicious slathered over the bread.
“I want to revive life here,” Fouad says. “How could I have a house here with a swimming pool when they don’t have running water?”
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