Daily Harvest’s founder and CEO Rachel Drori quit her job in 2015 to start making smoothies in a kitchen in Queens. Now, at 39, she’s worth $350 million.
That was enough to land Drori, now 39, a spot on Forbes’ eighth annual ranking ofwith a net worth of $350 million, thanks to her estimated 35% stake in Daily Harvest. Drori would not comment on her net worth, but did comment on her mission.
Born and raised in New York City, the youngest daughter of five born to two entrepreneurs, Drori says she has always been focused on capital efficiency. On her first day at Columbia University Business School, the dean asked her incoming class to articulate the purpose of business. As classmates gave politically correct answers like “doing good” or “solving needs,” Drori responded honestly: “To make money.” A business can’t do any good, Drori says, if it doesn’t make money.
From the outset she pledged she wouldn’t quit her day job until orders from strangers outweighed friends and family’s purchases fivefold. It took two months.
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