A 36-year-old business owner saw her pandemic sales skyrocket without spending a dime on marketing. Here's how she tweaked her Etsy shop and used word-of-mouth power to keep revenues high.
This story is available exclusively on Business Insider Prime.Ashleigh Evans is the founder and sole owner and employee of inBooze, a company that sells cocktail kits made of fruits, spices, and herbs, which allow customers to infuse their own alcohol at home.
Her booze infusions have also been promoted through an article in BuzzFeed that's drawn in more customers looking to support Black-owned businesses. "I've always loved food and beverages," Evan said. "I wanted a way to earn income beyond my blog, and thought about various product ideas for a couple months before inBooze came to me."
Initially, she speculated that some of her growth surge may have come from attending that show, where numerous people said they'd been following her and were excited to see inBooze in their region, but it was after she changed her Etsy shop category tags to include gift-oriented terms that she saw a dramatic sales spike on both Etsy and her Shopify store.
Speaking of products, Evans struggles to keep her 14 varieties of infusions stocked and said she "basically packages to ship" on demand. During her scheduled kitchen time, she makes between 50 to 75 bags of each variety, and the demand for some varieties, like Caribbean Rum Punch, is so high that she makes them daily.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
I Opened My Dream Salon, Then COVID-19 Shut It DownBusiness owner Niá Pettitt opened up about how she’s finding peace of mind during the pandemic.
Read more »
Lucky Brand files for bankruptcy, becoming the latest victim of the coronavirus pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
UK Establishes £500K Fund To Help Film Sales Companies During PandemicThe British Film Institute has put in place a $620,000 (£500,000) fund to help the country’s film sales companies cover costs arising from the pandemic. With film distribution upended, and major ma…
Read more »
British Film Institute Sets COVID-19 Support Fund for Sales CompaniesThe British Film Institute has launched a new $625,000 COVID-19 support fund to help sales companies adapt to new business practices. Details:
Read more »
Op-ed: Investors should watch how companies are retooling their sales efforts to meet coronavirus challengesMany companies need to reimagine their sales efforts amid the pandemic.
Read more »