When Italian heritage brand Ferragamo, led by CEO Marco Gobbetti, selected British designer Maximilian Davis, it was making a big statement. Davis is planning to prove them right.
It was a lot to take in on the first day,” says Maximilian Davis, 27, remembering the late-winter morning in 2022 when he flew from London to Florence to begin his job as the creative director of Italian fashion brand Ferragamo. When he was driven to the nearly 100-year-old company’s headquarters—which he describes as the size of “six large IKEAs”—he noticed founder Salvatore Ferragamo ‘s distinctive signature on the building and thought, Wow, it’s actually happening.
“Honestly, it’s a huge machine,” Davis continues, referring to the company that Ferragamo launched in 1927. Ferragamo had six children with his wife, Wanda, a powerful matriarch who oversaw the company after her husband’s death in 1960. The Ferragamo family is still involved, owning about 65 percent of the publicly traded company’s shares, with the couple’s son Leonardo serving as chairman of the board.
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