27 pedestrians try on gucci sunglasses at the crossroads of the world: R29xGucci ad
For an object with the practical purpose of keeping one’s retinas from scorching at high noon, sunglasses contain shades of meaning. They allow one to see without being seen. They obscure identity — while triggering the instinct to sniff out who, exactly, is behind those oversized square frames. But perhaps their most evocative interpretation is as an instrument of forward-looking, through which one might be able to see beyond the present into a blindingly bright future.
With this reading as our guide, we brought Gucci’s latest eyewear collection and New York City’s dreamers and doers together in an off-the-cuff collision of style, serendipity, and storytelling. Our methodology: Over the course of two summer days, we scouted some of the city’s highest-traffic areas for unique characters from all over the world, asking them about their hopes and plans for the future.
On that day, Shabbir could very well have crossed paths with 18-year-old students Cole Canzano and Alyson Rubin, fast friends who met hours earlier at school orientation; as aspiring auteurs, they both say their callings are to explore the human condition through cinema. Or it could have been Margaret Nattinger, 81, who says her earthly role is"one of gratitude, as the greatest of human virtues.
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