Houses are the new Instagram influencers — so it's a shame most millennials in the US will likely be renters for years

There's a new kind of influencer in town — the home-décor influencer, who has turned their house into a money machine, reported The New York Times.

There's a new kind of influencer in town — the home-décor influencer, who has turned their house into a money machine, reported Ronda Kaysen for The New York Times. By creating an Instagram feed that serves as a curated home photo tour, these influencers have built followings of hundreds of thousands. While this helps them generate a paycheck through methods like sponsored ads, some of their generational peers are struggling to afford a home.

There's a new kind of influencer in town — the home-décor influencer, who has turned their house into a money machine, reported Ronda Kaysen for The New York Times. By creating an Instagram feed that serves as a curated home photo tour, these influencers have built followings of hundreds of thousands. While this helps them generate a paycheck through methods like sponsored ads, some of their generational peers are struggling to afford a home.

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