The French fashion house is reinventing the wheel, or, in its case, one of the world's most recognizable high-end handbags.
English actress and house ambassador Sophie Turner stars in a campaign for the Neverfull Inside Out. Image courtesy of Louis Vuitton English actress and house ambassador Sophie Turner stars in a campaign for the Neverfull Inside Out, a reimagined spin on the iconic tote introduced 17 years ago. With this drop, Louis Vuitton provides a case study in using design to push boundaries, as marketing highlights the maison’s commitment to bucking convention from a new perspective.Launched Sept.
Its traditional structure and silhouette are also flipped, with hooks allowing the wearer to transform the line’s largest-size addition, the– finished in a grain leather, it retails for $3,000 and is sold in Tan and Black – into a hobo-shaped handbag., which combines coated canvas with textile print, makes the style’s classic fabric lining fully visible.
With these design shifts, Louis Vuitton attempts to prove “that Neverfull does not mean never change,” per a statement. The brand is joined by its ambassador, a star of HBO’s Game of Thrones, to help promote the product. The shot returns to the campaign star’s face, meeting her eye-to-eye. Seconds later, the purse is shown Damier Ebene Canvas side up.
Apparel And Accessories Featured Industry Sectors News Advertising Apparel And Accessories Louis Vuitton Luxury Luxury Campaign Luxury Daily Luxury Marketing Luxury News Sophie Turner
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