The conference appears ready to expand, if the schools sign a media rights deal that could lean heavily into Amazon Prime Video.
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In fact, we view adding SMU as a member in similar fashion to adding Amazon as a media partner: Neither entity can be judged on its merits as of today; both must be evaluated for what they could be in the future. Our advice is to assess SMU football the same way: Will the Mustangs have a stronger football brand late in the decade than they do now.
ESPN was willing to renew its existing agreement with the Big 12 at a below-market valuation that worked for ESPN. I cannot state definitively either way. But my sense is corporate-level event in November, with disappointing earnings and Bob Iger’s return as chief executive, played a role in the trajectory of negotiations.And if true, that’s hardly surprising. Economic factors can impact media negotiations and are one of many risk factors that underscoreBut that’s only a hunch, and I don’t expect to ever have full clarity on that piece of the puzzle.
As a 10-team conference, the Pac-12 would have approximately 65 home football games available to its media partners each season .That’s a significant difference when each game carries a multi-million-dollar price tag.
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