The horror genre continues to dominate the box office, with both Obsession and Backrooms topping the charts. The latest Star Wars movie struggles to compare to the impressive earnings of indie horror films like Obsession. However, there is another surprise hit in the form of a new R-rated indie horror movie, Hokum, starring Adam Scott. It earned a great audience score on Rotten Tomatoes-83%. A solid word-of-mouth campaign could boost earnings further. Horror fans are currently enjoying the number four most popular movie on the Apple TV Store, Hokum, and it's expected to increase in popularity as it spreads word of mouth. Although R-rated, Hokum is not an artsy affair; audiences liked it just as much. Stay tuned for the next horror installment as horror truly has no limits in the year 2022 box office.
Week after week, it feels like another win for horror. Obsession and Backrooms have both managed to beat out the latest Star Wars movie for the #1 and #2 spots.
Obsession has already grossed over 100x its original production budget in worldwide earnings, and unlike most films that see their numbers shrink week over week, Obsession has actually been increasing its box office haul each week since release. But the winning streak for indie horror does not stop at the cinema doors. PVOD is telling the same story.
A new R-rated indie horror film starring Severance star Adam Scott and directed by Damian McCarthy of Oddity fame opened in theaters last month to a strong reception. The film earned a stellar 89% critic rating on Rotten Tomatoes. And it isn't one of those pretentious, artsy horror movies either. Audiences liked it just as much, giving it an 83% audience score.
That film is Hokum. It was recently released on digital platforms for rent and purchase on June 2, and it has already become a big hit. According to FlixPatrol, it is currently the #4 most popular movie on the Apple TV Store in the United States. It is also sitting in the Top 3 in countries like the UAE, Egypt, and Canada, and this momentum is only expected to grow as word of mouth spreads. COLLIDE
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