The brand is among a new cohort of players in the men's fashion market that managed to stay profitable and expand amid a challenging retail climate.
-based fashion brand offering quality logo sweatshirts and wardrobe essentials, is setting its sights on the next chapter after 10 years in the business.
He pointed to a leather jacket from the spring 2025 collection and said, “We have to think about our roots and where we’re from and the kind of customers that we already sell to. For a leather jacket that should probably sell for 5,000 pounds for how much it costs to make, we sell it for a lot less than it should be. When we told the buyers the price, they went: ‘Holy s–t, that should be three times more than that.
“We are stocked in some of the best stores in the world now. You can put our hoodie next to any luxury hoodie. The quality is the same and we sell at a quarter of the luxury price. We’re just being real. We have always been very open with our community. They know we are from working-class backgrounds,” Buxton said.
“Ever since we started doing showrooms in Paris, everything became a lot clearer because now we’re designing collections, whereas before, we just designed piece by piece. For the first few years, all we had was a hoodie, a T-shirt and sweatpants,” Buxton said. Later in the summer, Cole Buxton is set to unveil its second shoe style, a pair of mules, ideal for a seamless transition between a beach and a house party under the Mediterranean sun.
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