At first glance you might think you’re looking at a photo booth on wheels or a golf cart. But this is the kind of machine Japan’s Honda Motor Co. is hoping will snag the company a brand-new automotive audience—people who don’t want to drive.
But this is the kind of machine Japan’s Honda Motor Co. is hoping will snag the company a brand-new automotive audience—people who don’t want to drive.
Honda said it expects growing demand for such casual vehicles, which it calls micromobility devices, as taxi and home delivery services struggle with staff shortages and as more elderly people seek to remain socially active. The world’s third-largest economy is grappling with a decline in able workers due to an aging population.
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