The Afeela 1, a joint venture from Honda and Sony, is a new electric sedan aimed at competing with the Tesla Model S and Lucid Air. Reservations are open in California with deliveries starting in mid-2026.
Honda and Sony are looking to convince prospective EV buyers that they should opt for a sleek and innovative sedan known simply as ‘1’. The new model has been in the works for several years, and at CES , the Afeela brand has opened its reservation book for California customers. The two companies say the Afeela 1 “pursues an interactive relationship between people and vehicles” and will reach the hands of customers in mid-2026. It’s not cheap.
Afeela will sell the EV in two guises, with prices kicking off from $89,900, including a 3-year complimentary subscription to select features, including Afeela Intelligent Drive, Afeela Personal Agent, and entertainment content. The base model is known as the Origin while the flagship is dubbed the Signature. Like some other new players in the EV market, Afeela will begin deliveries of the flagship model before the arrival of the 1 Origin. The Signature starts at $102,900 and features things like 21-inch wheels, a rear entertainment system, and a central camera monitoring system. Afeela also seems to have taken a leaf out of Tesla’s playbook and will only sell the electric sedan in three color options: Tidal Gray, Calm White, and Core Black. With prices starting at $89,900 and topping out at $102,900, the Afeela 1 is priced head-to-head against the Lucid Air and the Tesla Model S. Interested buyers will need to cough up a $200 refundable deposit to get in line to buy one when sales begin later this year. Afeela hasn’t announced when the car will be available outside of California. Afeela presented a moderately updated version of last year’s prototype at CE
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