Honda And Sony Announce Afeela Car Brand, Unveil New Prototype | Carscoops carscoops
Honda and Sony has announced their jointly developed car will be sold under the newly developed Afeela brand.
The companies didn’t got into many specifics, but said the Afeela name was selected as it “expresses ‘feel’ which is at the center of the mobility experience considered by Sony Honda Mobility.” The latter acts as an interactive display and it change show everything from the Afeela brand name to animations depicting the weather. Sony Honda Mobility said they envision the media bar will have a wide range of possibilities that will be fueled by “various partners and creators.”
Elsewhere, we can see a yoke-style steering wheel and a minimalist dashboard that is largely devoid of switchgear. Designers also equipped with the prototype with a floating center console, which feature a rotary dial as well as dedicated Home and Mute buttons.
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