PayJustNow allows consumers to buy and immediately receive retail goods by making a payment equal to a third of price upfront with the balance paid over the next to three to two months
HomeChoice International chair Shirley Maltz was shopping for sneakers when her son urged her to sign up for PayJustNow, a service that allows consumers to buy goods on credit withoutMaltz agreed to buy the shoes for her son — and soon after in February HomeChoice International bought an 85% stake in PayJustNow, which allows consumers to buy and immediately receive retail goods by making a payment equal to a third of price upfront with the balance paid over the next to three to two months.
HomeChoice International’s acquisition has partnered with retailers including Dial-A-Bed, Cape Union Mart, We Fix, Edgars, Mica hardware, Queenspark, Mattress Warehouse, Jeep and Golfers Club. The transactions are not huge with the average outstanding balance at R720. HomeChoice International says retailers on average see a 30% increase in consumer spend when they offer such services.
HomeChoice International already has 270,000 FinChoice clients who apply for loans and insurance on its app in a fully automatedHomeChoice International is known for selling bedding and blankets directly and through call centres to township residents. It has been investing in fintech to drive lending and insurance services. It pays its customers’ data costs when using the app to drive use.
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