SoftBank-backed home-buying startup Opendoor is increasing its reliance on pricey middlemen after agents said, “Why should I even show their listings?”
The San Francisco-based company said it is launching this week an agent partnership program, which will refer customers to real-estate agents vetted by
Opendoor. It is also testing a co-listing arrangement with an agent in Phoenix, and it has tweaked its website design to give agents a more prominent role.
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