Holograms, film, and augmented reality will come together in the first digital green carpet fashion awards.
on the GCFA, says most of the night’s “guests” will in fact be holograms. The show is incorporating augmented reality, digital effects, and a proper film too. Giorgio Testi is directing, and the project is being produced by Pulse Productions, with designs from NorthHouse and holograms by ARHT Media.
Earlier this week, Firth was at La Scala filming on a green screen; she said it will be transformed into “a magical portal into a new era,” encouraging viewers to step into the future—one where fashion is more equitable, sustainable, and human—and leave our old habits behind. The GCFA is asking celebrities and fashion figures to discuss these topics on the “digital green carpet” too, an online version of the event’s glamorous red carpet.
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