From the team that made 'One World Together At Home' possible to the director who cut production costs by acquiring a high school, THR spotlights the boundary-pushers reinventing how content is created, developed and distributed
Courtesy of Subject; Joe Scarnici/Getty Images
Launched in July, Community connects fans via SMS messaging to public figures like celebrities, politicians, even COVID-19 experts. The thinking is that a text message — even one sent to thousands of people simultaneously — is far more likely to grab someone's attention than a tweet or IG post. "North America is all about text messaging," says Matthew Peltier, Community's 29-year-old founder and CEO.
Community isn't the only company using existing tech to rethink the fan experience. Many have by now caught wind of Cameo, an online marketplace where 30,000 celebrities — some, like the Howard Stern "Wack Pack," in only the loosest sense of the term — peddle personalized video messages to fans for special occasions.
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