Hollywood Needs To Fix Their Broken Movie Star System

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Hollywood Needs To Fix Their Broken Movie Star System
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When actors and actresses were the 'franchises' and 'brands,' originals and new-to-you studio programmers could thrive alongside the tentpoles.

RED NOTICE - RYAN REYNOLDS, GAL GADOT and DWAYNE ‘THE ROCK’ JOHNSON STAR IN NETFLIX’S RED NOTICE RELEASING NOVEMBER 12, 2021. WRITTEN & DIRECTED BY RAWSON MARSHALL THURBER. Cr: Frank Masi/NETFLIX © 2021While we don’t yet have a trailer or much in the way of plot, we do have a first-look still and a November 12 release date for Netflix’s.

However, the situation remains the same: We don’t know how popular Marvel will remain after “The Infinity Saga,” nor how popularMission: Impossible and Daniel Craig’s James Bond franchises are coming to a natural end, and we don’t know of either of those IP can continue over the next stage of evolution. That’s more true forwhose feature franchise has always been rooted in “Tom Cruise in a big-budget action spectacular” versus the ever-evolving 007 series.

Hollywood did finally realize, 20 years too late, that it had wasted a generation trying to turn every vaguely talented and handsome white guy into “the next Tom Cruise” rather than challenging conventional wisdom about overseas box office and trying to find “the next Will Smith.” But now audiences no longer show up for “that guy I liked in that franchise film in a non-franchise role.

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