A campaign on Instagram Live started by author Jennifer Pastiloff has raised critical funds for people who need food during the pandemic
On March 22, using IG Live and Facebook Live, Pastiloff held a 90-minute version of her On Being Human workshop, which she teaches all over the world. Some 1,000-plus people showed up, raising $12,000.
Pastiloff started thinking about how they could keep raising money. So she decided she’d continue using IG Live for conversations with some of her friends, during which they talk about what is going on with them during this time, and how they and their families are handling it, while also encouraging people watching to donate even $1-$5 and share with others about it.
OnBeingHuman2020 buys $100 grocery cards for people in need who apply on the website. Volunteers screen and call the individuals and buy the grocery cards online for the grocery store nearest those in need. "Direct giving" means instead of going into a charity, the money donated goes directly to the people in need. No one gets paid a fee or salary and there is no tax deduction for anyone to take. It’s pure giving.
have participated: Debbie Allen, Chris Carmack, Kelly McCreary and Kevin McKidd, with the latter volunteering to join the team that calls the recipients of the donated grocery cards. Series’ showrunner Vernoff has taken part twice, having a chat with Pastiloff and holding a screenwriting Q&A. Says Vernoff, "In my first conversation with Jen, she told me about a woman who contacted her who is the mother of a three-year-old. This mother was letting the three-year-old sleep all day because when he woke up he was too hungry and she did not have enough food for him. This story was so visceral and so painful, I knew in that moment that I had to do everything I could in terms of donations of money, time and connections to help Jen raise funds.
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