The Eras Tour is undoing Barbenheimer's lesson.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The concert movie Taylor Swift: The Eras Tour is threatening a box office opening so big that studios are already retreating to a pre-Barbenheimer mindset. There can be little doubt that the upcoming Era’s Tour movie will be a major cinematic event. Taylor Swift is arguably the biggest pop star on earth, and her worldwide Era’s Tour has been one of the most culturally dominant musical events in recent memory.
With the announcement that Taylor Swift: The Era’s Tour will come to theaters on October 13th, there are already reports of studios moving their films to avoid competition with the concert movie. Yet this fear of major blockbuster releases seems to forget one of the most significant cinematic events of the year, Barbenheimer.
Studios Shouldn't Be Scared Of Taylor Swift's Eras Tour Concert Film Taylor Swift: The Eras Tour is expected to make a big splash at the box office. Projections anticipate earnings of over $100 million, which would make The Eras Tour the biggest concert movie ever. Two movies have already changed their October release dates to avoid being bulldozed by The Era’s Tour’s opening.
The films in question are Dumb Money, a dramatization of the 2021 Reddit-Gamestop affair, and Blumhouse’s The Exorcist: Believer. The former is a fast-paced drama-comedy, and the other is a legacy horror sequel; neither film aims for the same demographic as Taylor Swift: The Era’s Tour. As such, the rewards of combing the audiences for a Barbenheimer-like same-day release would dramatically outweigh the risks.
One Of The Movies That Swift Scared Away Actually Has A Barbie Connection It wouldn’t be hard to draw Barbenheimer parallels with either of the films that almost dropped alongside Taylor Swift: The Eras Tour. The Exorcist: Believer obviously calls the connection to mind, offering a similar contrast between a sugary, upbeat film and its much graver counterpart.
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