Hitting the Books: How can privacy survive in a world that never forgets?
by Toby Walsh. Published by La Trobe University Press. Copyright © 2022 by Toby Walsh. All rights reserved.The Second Law of Thermodynamics states that the total entropy of a system – the amount of disorder – only ever increases. In other words, the amount of order only ever decreases. Privacy is similar to entropy. Privacy is only ever decreasing. Privacy is not something you can take back. I cannot take back from you the knowledge that I sing Abba songs badly in the shower.
The benefits to the companies our obvious. The more they know about us, the more they can target us with adverts and products. There’s one of Amazon’s famous ‘flywheels’ in this. Many of the products they will sell us will collect more data on us. And that data will help target us to make more purchases.
We’ve already seen political parties manipulate how we vote based on our digital footprint. What more could they do if they really understood how we respond physically to their messages? Imagine a political party that could access everyone’s heartbeat and blood pressure. Even George Orwell didn’t go that far.
All you can do today, it seems, is log off and not use their service. You can’t demand greater privacy than the technology companies are willing to provide. If you don’t like Gmail reading your emails, you can’t use Gmail. Worse than that, you’d better not email anyone with a Gmail account, as Google will read any emails that go through the Gmail system.Level 1: They keep no information about you beyond your username, email and password.
More friction may help. Ironically, the internet was invented to remove frictions – in particular, to make it easier to share data and communicate more quickly and effortlessly. I’m starting to think, however, that this lack of friction is the cause of many problems. Our physical highways have speed and other restrictions. Perhaps the internet highway needs a few more limitations too?
Any new digital regulation is probably best implemented at the level of nation-states or close-knit trading blocks. In the current climate of nationalism, bodies such as the United Nations and the World Trade Organization are unlikely to reach useful consensus. The common values shared by members of such large transnational bodies are too weak to offer much protection to the consumer.
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