Love that Dunkin’ Affleck sequel! But the Squarespace UFO invasion? Some high and low points from Sunday’s Super Bowl of advertising.
The Dunkin’ commercial “The DunKings” that aired during Super Bowl LVIII featured Matt Damon, as well as Ben Affleck, Tom Brady, Jack Harlow, Jennifer Lopez and Fat Joe.Sunday night, the Kansas City Chiefs delivered another Super Bowl championship. Ding dong! DoorDash here. Trophy’s on the porch. Don’t forget to tip your quarterback.
Like Popeye’s wings, BetMGM’s Tom Brady/Vince Vaughn act and the dear old Budweiser Clydesdales, DoorDash ponied up for its share of Super Bowl air time. It presented the idea that most everything marketed in adjacent Super Bowl ads was deliverable. Not Jesus, of course; He’s not for sale, even if the latest products of theis pure sales. On the other hand: Hallow, the Christian prayer app, is very much for sale.
A little while later, at halftime, Usher’s pretty terrific greatest-hits parade got people thinking about things other than Lent. Nostalgia ran through the game spots even more predominantly than usual this year. See the stars of “Twins” reunite! Right this way for Aubrey Plaza and Nick Offerman, together again, years after “Parks and Recreation”!, Jennifer Aniston fakes her way through a reunion with David Schwimmer, but she doesn’t remember working with him, or the “Friends” they once were. “Suits” fans, meantime, were courted and catered to with reunited cast members peddling e.l.f.
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