Hitmaker of the Month: Max Gousse on Saweetie’s Big ‘My Type’ Spike
, says it more frequently than a Whole Foods employee, and with valid reason. Not only did he discover and sign Bay Area native Saweetie, Gousse also helped to breathe new life into her hit “My Type,” thanks to a series of remixes starting with a collaboration featuring City Girls and Jhené Aiko.
A last-minute addition to Saweetie’s “Icy” EP that dropped in March, “My Type” just this week reached No. 1 on radio’s rhythmic format and is now headed to Top 40, logging more than 94,000 combined spins as of Sept. 23, according to Mediabase. On the streaming side, BuzzAngle Music records 160 million U.S. streams to date; her label, Warner Records, counts over 315 million global streams.“My Type” had instant nostalgia appeal thanks to a sample from Petey Pablo’s 2003 hit, “Freek-A-Leek.
Saweetie also encouraged fans to express their inner desires on video with the #MyTypeChallenge on a variety of social media platforms. Fans flocked to TikTok, Triller, Instagram and Twitter to upload their interpretive dance moves for an opportunity to win $3,000 and a pair of tickets to the Bay Area’s Rolling Loud music festival at the end of the month. “I know the power of dance to help break a record via social, and so we created this challenge,” Gousse elaborates.
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