Hit-Boy partners with HarbourView Equity Partners to focus on ownership and creative freedom after leaving Universal Music Publishing Group.
have joined forces in an exclusive partnership. Following the conclusion of Hit-Boy’s 18-year publishing agreement with Universal Music Publishing Group, the new alliance finds HarbourView collaborating on forthcoming titles written by Hit-Boy.
Transaction terms were not disclosed.stated, “At HarbourView, we are committed to investing in the creators who shape culture and are actively moving it forward. Hit-Boy’s work has defined a generation of music, blending innovation with impact in a way few others have. We’re honored to partner with him and proud to help preserve, celebrate and continue his extraordinary legacy.”“This next chapter of my career is about ownership, being innovative and my creative freedom,” added Hit-Boy. “HarbourView will be a forward-thinking partner and that is exactly what I want when making decisions about my catalog and my future.” Hit-Boy’s extensive catalog, amassed over nearly 20 years, encompasses collaborations ranging from Kendrick Lamar and Nicki Minaj to Ariana Grande and Doechii. Among the producer’s biggest hits are Jay-Z and Kanye West’s “N***as In Paris,” Travis Scott’s “Sicko Mode” with Drake, Beyoncé’s “Flawless” and the late Nipsey Hussle’s “Racks in the Middle.”. His two other Grammy wins were for best rap song and best rap performance .with fellow producer The Alchemist. The project is complemented by a short film directed by Abteen Bagheri and executive produced by Hit-Boy, who also stars in the short with The Alchemist. Others featured in the film include Danny Trejo, Rory Culkin and rappers Big Hit, Conway the Machine and Lefty Gunplay. HarbourView Equity Partners was established in 2021. Specializing in the sports, media and entertainment arenas, the investment firm’s music portfolio includes artists and producers such as Kelly Clarkson, T-Pain, Rodney “Darkchild” Jerkins, Luis Fonsi, Fleetwood Mac’s Christine McVie, Wiz Khalifa and Kane Brown, among others.
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