Hisense named first Official Partner of the FIFA Club World Cup 2025™

Hisense, a leading brand in global consumer electronics and home appliances, announced it has entered into an official partnership for the new FIFA Club World Cup™.

The announcement was made today at a special event at Shanghai Tower attended by FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian.Speaking at the partnership launch, FIFA President Gianni Infantino said: “We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025™.

Hisense Group Chairman Jia Shaoqian added: “We are proud to be an Official Partner of the FIFA Club World Cup 2025™, which is a competition among the top clubs from all six confederations, representing a dialogue between champions, a collision of first-class excellence. The technological foundation of Hisense AI TV is the independently developed Xinghai large model, which supports continuous smart upgrades across various appliance categories, significantly enhancing the user experience and market competitiveness.Hisense aims to build a world-class enterprise and brand with a continued focus on top-tier sports assets.

The company is striving for the intelligent development of its products, crossing from TV, Laser TV, air conditioners, and refrigerators.

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